At Eventbrite, I was hired with the task of creating strategic video content to help offset the cost of incoming support calls. Within a few productions we reduced calls by 20% and my function was expanded to collaborate with marketing and other areas of the business. It was my first taste of leading creatively within a larger organization. I built a high caliber pool of freelance talent, learned to work closely and collaboratively with stakeholders from all parts of a company and got insights into the challenges that all organizations face in creating content for their business.